branding
To me, branding is personal and about the process. Your brand means something to you and the world. What do you want your brand to say about you or your business? Let’s figure it out together!
Below are some brands I have helped develop.
A bride came to me before her wedding wanting a logo to use for wedding material and in the future as a couple. The couple’s names began with A and S.
SaySorbet. From their existing logo, I did a website refresh. Customizing stock images to fit the new brand esthetic.
my process
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Discuss what you are looking to achieve.
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Based on kick-off call notes, I deliver mood boards of possible directions.
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From a mood board direction I will expand how the brand could look in a few different ways.
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After collaborating on the design options, one of, or a combo of the design options refinements will be made and building out the deliverables begins.
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Finished products will be delivered based conversations on what those products are: logos, brochures, website updates, etc.
example of process in the beginning
I had the pleasure of working with the Ethan’s Smile foundation in the early stages of their rebrand. Below you will see the mood boards that came from the kick-off call followed by design options.
Mood board for color pallets
Mood board for typography
Mood board for website layouts
Design options from mood boards. Option 3 was chosen and built out in SquareSpace. *Ethan's Smile has since gone under additional design updates based upon my deliverables*